SEO TVSearch
The red SEO TV set alone on a black floor, its screen the only light in the room.

SEO Tool Tutorials

These SEO tool tutorials show Ahrefs, Semrush, Google Search Console and the crawlers on screen. Vendors teach their own buttons, and independent SEOs show what to trust.

CH 02.2 Ahrefs TutorialsAhrefsKeyword Research Tutorial for Google and AI SEO

CH 02.1

SEO Tool Channels

SEO tool channels from the people who build the tools and the people who live in them.

  1. AhrefsVideo channel
  2. BacklinkoBacklinko team
  3. Chris Palmer SEOChris Palmer
  4. Matt DiamanteVideo channel
  5. David Quaid SEOtvDavid G Quaid
  6. YoastVideo channel
  7. Google Search CentralGoogle
  8. EvergrowJake Hundley
  9. LumarVideo channel
  10. Search Off the RecordGoogle Search Relations

CH 02.2

Ahrefs Tutorials

Ahrefs tutorials from the Ahrefs team and from SEOs who use it every day.

  1. Keyword Research Tutorial for Google and AI SEOAhrefs
  2. How to Run a Brand Gap Analysis | 2.1. AEO Course by AhrefsAhrefs
  3. How to Track AI Traffic in GA4 and Ahrefs Web Analytics (ChatGPT & More) | 4.1. AEO Course by AhrefsAhrefs
  4. How I Use Ahrefs to Steal RankingsKasra Dash
  5. How to Find Broken Backlinks with AhrefsNathan Gotch
  6. Claude + Ahrefs = Automated Link BuildingKasra Dash
  7. Your SEO Metrics Are Wrong... Says Tim Soulo with Ahrefs... | #083The Agency Growth Podcast
  8. Google Is Poisoning Rank TrackersKasra Dash

CH 02.3

Semrush Tutorials

Semrush tutorials for keyword research, local work and AI visibility, plus one call to quit a report.

  1. Semrush Tutorial For Beginners (Analyze competitors, keyword research, backlink audit)Matt Diamante
  2. Local SEO Semrush TutorialChris Palmer SEO
  3. How to Audit & Improve Your AI Search Visibility | Semrush AI Visibility Toolkit TutorialBacklinko
  4. Its time to quit the SEMRush Toxic Links Report in SEODavid Quaid SEOtv
  5. Google Is Feeding Ahrefs and Semrush Fake Rankings. Here’s What to Trust InsteadEdward Sturm
  6. Nick Eubanks (Semrush VP) on AI Visibility, Evidence Clusters & the Future of SearchEdward Sturm
  7. Semrush Just Changed the SEO Keyword Research Game!?Nathan Gotch
  8. SEO Essentials for the AI Age | Semrush Jam Sessions & YoastYoast

CH 02.4

Google Search Console Tutorials

Google Search Console tutorials on what the reports really say about a site.

  1. Understanding SEO Performance with GSCDavid Quaid SEOtv
  2. You're Reading Google Search Console WRONG (Here's Why)Edward Sturm
  3. You Didn't Know THIS About Google Search ConsoleCaleb Ulku
  4. Google Search Console SEO: Content Gap Analysis SEOChris Palmer SEO
  5. Why Your Website Isn't Getting Leads (And How GSC Fixes It)WP-Tonic
  6. Check GSC Crawl and Indexing ErrorsDavid Quaid SEOtv
  7. Monitoring Search Console data in Looker Studio - Google Search Console TrainingGoogle Search Central
  8. Demystifying Google Analytics and Search Console dataGoogle Search Central

CH 02.5

Crawler and Analytics Tutorials

Crawler and analytics tutorials for Screaming Frog, Sitebulb, GA4 and Microsoft Clarity.

  1. All SEOs Love Screaming Frog - A Deep Dive Into Screaming Frog and How to Use It (#121)Edward Sturm
  2. I Tried Sitebulb & My SEO Changed Forever!Kasra Dash
  3. A Quick Introduction to Microsoft Clarity with AI Reports and Prompt Tracker | Free SEO/GEO ToolsDavid Quaid SEOtv
  4. How to Set Up Google Analytics for Local Businesses Like a ProEvergrow
  5. A Crash Course in GA4 Management for SEO ft Brie E Anderson - Rankable 118iPullRank
  6. NEW Features in Google Analytics 4 (AI Tracking)Backlinko
  7. Monitoring organic Google Search traffic in Looker StudioGoogle Search Central
  8. Google Analytics Is Hiding Your AI Traffic (And Google Can Detect Your AI Content)Edward Sturm

CH 02.6

SEO Tool Podcast Episodes

SEO tool podcast episodes on what teams need from their software and what to skip.

  1. #7 - The David Quaid SEO Show:How to Use GSC (Google Search Console) to Get More LeadsThe David Quaid SEO Show · Sep 28, 2026 · 1 hr 8 min
  2. Track What You Can, Let Go of the Rest: Dana DiTomaso on Attribution After GA4The Near Memo · Oct 15, 2026 · 47 min
  3. Beyond crawl data: what SEO teams really need from their tools with Patrick HathawayBusiness Class Lounge · Aug 17, 2026 · 37 min
  4. Working With Search Console APISearch Off the Record · Aug 22, 2024 · 30 min
  5. Console Yourself, Your Social Stats Have Arrived to GSCMarketing O'Clock · Jul 13, 2026 · 51 min
  6. Should You Track AI Citations? The Best AI Visibility Tools for SEO Agencies with Nathan GotchFatRank Podcast · Sep 3, 2026 · 20 min
  7. Which AI SEO SaaS Tools Should You Actually Build? James Dooley Interviews Nathan GotchAI SEO and Business Automation · Sep 1, 2026 · 10 min

How to Choose SEO Tool Tutorials

How to choose SEO tool tutorials starts with who made them. A vendor's own lessons are the fastest way to learn the buttons, and nobody knows Ahrefs or Yoast better than the people who build them. Independent SEOs are better at telling you what to ignore. David G Quaid's video on quitting Semrush's toxic links report is the kind of thing a vendor won't film.

Free SEO Tools to Learn First

Free SEO tools to learn first are the ones that report from the search engine itself. Google Search Console shows the searches a site appears for, and David says keywords with high impressions and a position around 17 are the best place to hunt for new content. Microsoft Clarity adds heat maps and recordings for free with no traffic limits, and David has a tutorial. Screaming Frog's free version crawls up to 500 URLs, which covers most small sites.

How Often SEO Shows Cover Tools

SEO shows cover tools steadily, year after year. The SEO TV index holds 994 videos and episodes on SEO software from 38 shows, 135 of them from the past 12 months. Tutorials age quickly, so check the date before you follow one click for click.

When Rank Data in SEO Tools Looks Wrong

Rank data in SEO tools got harder to trust in 2026, and two of the Ahrefs and Semrush videos above say so outright. Both are field reports: Google has confirmed its /goto links, and it has not confirmed the claims about swapped results. For your own site, Search Console remains the check, since those numbers come from Google and go back 16 months.

Sources for This Page

Sources for this page were checked on Nov 1, 2026.

  1. Screaming Frog SEO Spider
  2. Microsoft Clarity FAQ
  3. Google, debugging drops in Search traffic
  4. Search Engine Roundtable, Google confirms goto links