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SERP and Rank Report Videos

These SERP and rank report videos cover how to read a results page and what a ranking report can still tell you. Rank tracking itself has changed a lot since 2025.

CH 03.2 Rank Report VideosSterling SkyAI Just Changed Rank Tracking Forever

CH 03.1

SERP and Rank Report Channels

SERP and rank report channels that watch the results page for a living.

  1. RustyBrickBarry Schwartz
  2. Sterling SkyJoy Hawkins and team
  3. Search Engine JournalVideo channel
  4. Edward SturmVideo channel
  5. Kasra DashVideo channel
  6. Ann SmartyVideo channel
  7. Marketing O'ClockCypress North
  8. The Near MemoGreg Sterling and Mike Blumenthal

CH 03.2

Rank Report Videos

Rank report videos on what rank trackers can and cannot see now.

  1. AI Just Changed Rank Tracking ForeverSterling Sky
  2. Google's Goto Redirect Broke Rank Tracking. Moz Explains What Happens Now.Edward Sturm
  3. Why AI Search Rank Trackers Are Misleading YouNathan Gotch
  4. Rank Tracking Apocalypses: What to Do?Ann Smarty
  5. Did Google Just End Rank Tracking? w/ Shannon MinkelContent and Conversation
  6. If You're Not Tracking Your SERPs, You're Not Doing SEO - Episode 35Grumpy SEO Guy
  7. iPullRank Webinar Why Your Rank Tracking Is Not Enough 1iPullRank
  8. Did Google kill rank tracking?Jesper Nissen SEO

CH 03.3

Google Ranking Drop Videos

Google ranking drop videos on how to work out what happened, then what to do.

  1. Why Your Local SEO Rankings Dropped (And How To Fix It)Sterling Sky
  2. Recovering from a Google Ranking Drop: Step-by-Step GuideJames Dooley
  3. Google traffic drop: Assess and FixAnn Smarty
  4. Using Google Trends to Spot Causes of Traffic Drops | Myriam Jessier, Local SEO ExpertBrightLocal
  5. SEO Disaster: How This Website's Traffic Dropped from 500k to 35k!Kasra Dash
  6. Google Took WPBeginner From 2.6M Clicks to 27K - Here’s WhyEdward Sturm
  7. Traffic fluctuation (and ensuring healthy navigation) | Sustainable Monetized WebsitesGoogle Search Central
  8. Google Core Update Explained: How to RecoverAnn Smarty

CH 03.4

SERP Volatility Videos

SERP volatility videos from the weeks when the results page would not sit still.

  1. Unusual Google Search Ranking Volatility, Ad Tech Monopoly Remedies, AI Contribution PayoutsRustyBrick
  2. It's New 9/15: Google volatility, AI Mode text ads, Google Ads bidding update data & ecosystem linksRustyBrick
  3. Wild Google Ranking Volatility, Reddit Special Preference, Big Google Executive Shakeup & More NewsRustyBrick
  4. Google’s May Core Update Isn’t Done: What June SERP Volatility Means for SEOEdward Sturm
  5. Google August Spam Update Explained: SEO Volatility & Early InsightsEdward Sturm
  6. Google’s June Update Isn’t Over?! Volatility, Traffic Loss, and SEO Survival TipsEdward Sturm
  7. December 2025 Google Core Update: YouTube Wins, AI Sites Shake, and SERPs Get RestructuredEdward Sturm
  8. Google Ranking Volatility Heated, Discover Data Missing, FAQ Rich Results Gone & Ads AI DashboardsRustyBrick

CH 03.5

SERP Analysis Videos

SERP analysis videos on reading what Google chose to show, and who it keeps showing.

  1. How Do We Move Forward if the SERP Is Generative?iPullRank
  2. HOW TO: Extract and Analyze Data from Google’s SERPs | Smarty LIVE! #11Ann Smarty
  3. Why Do Big Brands Dominate SERPs? - The SEO Weekly - Episode 76iPullRank
  4. The State of eCommerce SEO: How to Win in Today's Products SERPs with Aleyda Solis - SEO WeekiPullRank
  5. How to Optimize and Monitor Your Brand-Driven SERPsAnn Smarty
  6. Near Media on The Local SERP: What New User Testing Reveals about Searcher BehaviorBrightLocal
  7. Local SEO 2026 Advanced SERP Strategies (James Dooley Interviews Paul Truscott)James Dooley
  8. Entity SEO & The Future of The SERPs - Jason Barnard InterviewCharles Floate

CH 03.6

SERP Podcast Episodes

SERP podcast episodes on rankings, clicks and what a core update did.

  1. Rankings Up, Calls Down: What AI Visibility Is Really Worth to Local Businesses.The Near Memo · Sep 24, 2026 · 54 min
  2. Google Lied About Click Data, Here’s What Actually Drives Rankings in 2026The Near Memo · Apr 8, 2026 · 29 min
  3. UGC in the SERPs & You Can Now Preview AI Generated Assets for AI Max campaigns EP 454Marketing O'Clock · Oct 12, 2026 · 50 min
  4. DISCOVER All You Need To Know About the Feb Core UpdateMarketing O'Clock · Feb 9, 2026 · 1 hr 7 min
  5. SEO Experiments That Prove Everyone Wrong - Google Leaks, AI Myths & Ranking Signals (Mark Williams-Cook)The Edward Show · Feb 20, 2026 · 1 hr 40 min
  6. Google's June 2025 core update Impact - #SEOFOMO TL;DR July 21st, 2025Crawling Mondays · Jul 21, 2025 · 19 min
  7. Maptimal.com Case Studies - How Maptimal Measures Google Maps Ranking ImprovementsFatRank Podcast · Oct 13, 2026 · 10 min

What Is a Rank Report?

A rank report shows where a site's pages sit in search results for a set of keywords, usually by date, location and device. Third-party tools build one by reading Google's results pages. Search Console gives Google's own version as average position, and the free GEO Search Console tools include a rank report too.

Why Rank Tracking Changed

Rank tracking changed because results pages got harder to read at scale. In September 2025 Google stopped honoring the num=100 setting, which put 100 results on one page, so a pull that took one request now takes ten. In 2026 Google began rewriting result links through /goto URLs and confirmed the rollout in August, without saying why. Vendors also report IP blocks and swapped results, which Google has not confirmed.

Why SERPs Move

SERPs move for a lot of reasons, and most weeks nobody at Google says why. Confirmed updates are listed on the Search Status Dashboard. Barry Schwartz and Edward Sturm report the rest as it happens, from the chatter and the tracking tools. A ranking drop on your site can also be a page that lost its links, or a competitor that improved.

How Often SEO Shows Cover the SERPs

SEO shows cover the SERPs constantly, since it is the scoreboard of the whole trade. The SEO TV index holds 446 videos and episodes on rankings and results pages from 30 shows, and 76 of them are from the past 12 months.

Sources for This Page

Sources for this page were checked on Nov 1, 2026.

  1. Google Search Status Dashboard
  2. Google, what are impressions, position and clicks
  3. Search Engine Journal, the num=100 change
  4. Search Engine Roundtable, Google confirms goto links