SEO Architecture Videos

What Is SEO Architecture?

SEO architecture is how a site's pages are grouped, linked and addressed. It decides what a search engine can reach and which pages carry the most weight. On a 20 page site it takes an afternoon. On a large store it is a project of its own, as the taxonomy episodes below show.

How Googlebot Moves Through a Site

Googlebot moves through a site one page at a time and out of order, according to David G Quaid, and it doesn't start at the home page and work down. He says pages are crawled in pools of equal importance, which is why a link from a strong page matters more than a tidy menu. His Googlebot episode takes the old spider story apart.

Internal Links First

Internal links come first because they are the part of site structure you fully control. Google's link best practices ask for a link from at least one other page to every page you care about, in an a element with descriptive anchor text, and most fixes are that simple. Topical maps and silos are a planning layer on top, and the shows here disagree on how much they do.

How Often SEO Shows Cover Site Structure

SEO shows cover site structure less than it deserves. The SEO TV index holds 360 videos and episodes on internal links, topical maps, redirects and migrations from 32 shows, and 114 of them are from the past 12 months.

Before a Site Migration

Before a site migration, map every old URL to its new home. Google's site move guide asks for permanent redirects and says to keep them generally at least a year. That is why the migration row is here: a move tests every structural choice at once.