The Edward Show is Edward Sturm's daily SEO podcast, with advice, tactics and interviews with people doing the work.
Every day, without missing a day.
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Search The Edward Show by guest or topic across all 1,212 episodes.
The Edward Show by topic sorts most episodes onto these nine shelves.
The newest episodes of The Edward Show come straight from its podcast feed, checked every hour.
Oct 31, 2026 · 1 hr 4 min · with Matt Hammerton
Google Maps rankings are changing dramatically, and proximity to the searcher appears to have become far more important than reviews, backlinks, and business authority.
Oct 30, 2026 · 2 hr 5 min · with Kyle Roof
Kyle Roof ranked a page written mostly in Lorem Ipsum gibberish on Google for a rhinoplasty keyword.
Oct 29, 2026 · 1 hr 32 min · with David G Quaid
What if SEO agencies stopped buying backlinks and started buying the news sites that publish them?
Oct 29, 2026 · 15 min
Can SEO generate revenue in 3-6 months? Deno Hawari shared 10 SEO tips drawn from work that generated $35 million for clients.
Oct 26, 2026 · 1 hr 21 min · with Ilias ISM
What makes a backlink worth $2,000? Ilias ISM joins me to explain which links he pays for, how he finds them, and why pages that rank and get real visitors often matter...
Oct 26, 2026 · 10 min
Google's John Mueller explained how Google interprets searches, expands keywords with synonyms, and connects related topics.
Oct 25, 2026 · 13 min
Is GEO a distraction, or are SEOs measuring the wrong thing?
Oct 23, 2026 · 1 hr 24 min · with Krešimir Ćorluka
An SEO spent his summer collecting more than 30,000 documents to find which SEO tactics work.
Oct 23, 2026 · 1 hr 57 min · with Gagan Ghotra, Harpreet Singh, David G Quaid
Black Friday SEO usually starts months before the sale.
Oct 21, 2026 · 2 hr 2 min · with Kristine Schachinger
Google is heading toward an algorithm designed to target AI-generated content, according to Kristine Schachinger, an SEO and Google penalty recovery specialist with 15...
Oct 20, 2026 · 1 hr 28 min · with Bodhi Gallo
Bodhi Gallo reveals the local SEO tactics he's using to rank businesses on Google Maps, including strategies he believes Google hasn't caught up with yet.
Oct 19, 2026 · 11 min
AI is turning self-promotion into recommendations.
Frequent guests on The Edward Show are listed here with their number of episodes. The full list is on the guests page.
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