Local SEO episodes of The Edward Show cover Google Maps rankings, Business Profiles, reviews and how close a searcher has to be. Guests on this shelf include David G Quaid, Darren Shaw and Joy Hawkins.
Oct 31, 2026 · 1 hr 4 min · with Matt Hammerton
Google Maps rankings are changing dramatically, and proximity to the searcher appears to have become far more important than reviews, backlinks, and business authority.
Oct 20, 2026 · 1 hr 28 min · with Bodhi Gallo
Bodhi Gallo reveals the local SEO tactics he's using to rank businesses on Google Maps, including strategies he believes Google hasn't caught up with yet.
Oct 13, 2026 · 1 hr 8 min · with Paris Childress, David G Quaid
Is GEO actually different from SEO, or is generative engine optimization simply SEO under a new name?
Oct 5, 2026 · 33 min · with David G Quaid
Exact match domains still rank in local SEO, and David Quaid explains where they still give businesses an advantage.
Sep 22, 2026 · 58 min · with Lindsey Busfield
Breaking down legal SEO - specifically search engine optimization that makes money for personal injury law firms.
Sep 18, 2026 · 1 hr 12 min · with Mike Martin
Mike Martin ranks in Google Maps for "business coaching" from 53 miles away from his Google Business Profile.
Aug 19, 2026 · 32 min
Reddit citations in ChatGPT just totally collapsed.
Aug 14, 2026 · 58 min · with Darren Shaw
Local SEO is changing as Google Maps becomes more AI-driven.
Aug 12, 2026 · 1 hr 33 min · with Matt Hammerton
Matt Hammerton joins me to break down the local SEO system he uses across personal injury law and home services.
Aug 5, 2026 · 1 hr 12 min · with Joy Hawkins, Caleb Ulku
Local SEO is changing as Google, ChatGPT, Gemini, Claude, and other AI systems influence how people find and evaluate local businesses.
Jul 25, 2026 · 1 hr 30 min · with Ippei Kanehara
Breaking down Rank-and-Rent, one of the most profitable local SEO business models.
Jun 29, 2026 · 1 hr 19 min · with Callum Kennard, David G Quaid
Is GEO actually different from SEO, or is it just SEO with a new name?
Jun 24, 2026 · 57 min · with Tiffani Daniel
Tiffani Daniel is back on the show to talk about how SEO copywriting can turn into real business value.
Jun 24, 2026 · 1 hr 26 min · with Caleb Ulku
Caleb Ulku joins to talk about one of the most practical local SEO systems I've heard in a while: the "Core 30." The idea is simple: stop treating your website and...
Jun 9, 2026 · 58 min · with Jake Hundley, David G Quaid
Breaking down the most extensive LocalBusiness schema test ever run - what it proves, what it doesn't, and why the results matter for local SEO and how businesses show...
May 23, 2026 · 13 min
Breaking down Google's May 2026 Broad Core Update and what I'm seeing across the SEO community as the rollout begins.
May 13, 2026 · 13 min
Walking through a brand new study from Ahrefs that tested one of the most repeated claims in SEO: "Add schema to get cited more by AI." The data does not support that...
May 12, 2026 · 51 min · with Sarvesh Shrivastava
Breaking down the exact 22 Claude Cowork prompts used by a 40-person SEO agency every day to rank local businesses faster.
May 9, 2026 · 1 hr 23 min · with Harpreet Singh
Generative Engine Optimization (GEO) is becoming one of the biggest topics in search, SEO, and AI marketing.
May 2, 2026 · 16 min
Breaking down new research analyzing 1.4 million ChatGPT prompts to understand a simple but important question: why does ChatGPT cite some pages and ignore others?
More topics from The Edward Show sit on the other shelves.
New releases by email means the newest SEO videos from these shelves, sent to your inbox. Confirm once and stop any time.