Google Updates episodes of The Edward Show go through core updates, spam updates, leaks and what Google's own people say. Guests on this shelf include David G Quaid, Gagan Ghotra and Kyle Roof.
Oct 30, 2026 · 2 hr 5 min · with Kyle Roof
Kyle Roof ranked a page written mostly in Lorem Ipsum gibberish on Google for a rhinoplasty keyword.
Oct 26, 2026 · 10 min
Google's John Mueller explained how Google interprets searches, expands keywords with synonyms, and connects related topics.
Oct 21, 2026 · 2 hr 2 min · with Kristine Schachinger
Google is heading toward an algorithm designed to target AI-generated content, according to Kristine Schachinger, an SEO and Google penalty recovery specialist with 15...
Oct 12, 2026 · 14 min
Does Google measure how much effort you put into your content?
Oct 9, 2026 · 9 min
How long does SEO actually take? Google's Gary Illyes shared specific timeframes for crawling, indexing, title changes, canonicalization, site migrations, manual action...
Oct 4, 2026 · 13 min
Google changed its guidance on AI-generated content on October 1, and the new language makes one thing very clear: publishing unchecked AI content creates real SEO risk.
Oct 2, 2026 · 17 min
Google's September 2026 spam update just entered what looks like phase two.
Sep 27, 2026 · 14 min
Google's September 2026 spam update is rolling out, and this one looks very different from the last few.
Sep 24, 2026 · 10 min
Google just changed how its parasite SEO penalty works across Europe, but the headline leaves out the most important part.
Sep 21, 2026 · 13 min
Google has told employees not to discuss how clicks are used in Search outside of a need-to-know basis.
Sep 13, 2026 · 11 min
Google can lose faith in your website. That is the language Google's John Mueller used when discussing sites filled with large amounts of programmatic SEO content...
Sep 11, 2026 · 1 hr 29 min · with Joy Hawkins
Position on Google is dead, at least as a single, static ranking you can check once and trust.
Sep 9, 2026 · 11 min
In 2016, Google gave an internal presentation called Q4 Search All Hands.
Sep 4, 2026 · 9 min
Google's August 2026 Spam Update hit some sites extremely hard.
Sep 3, 2026 · 16 min
Google published an article called "Good SEO Is Good GEO," arguing that the best strategy for showing up in Google's AI search experiences is still foundational SEO.
Sep 3, 2026 · 10 min
Google is expanding some AI Overviews automatically, removing the need to click "Show More" and pushing traditional organic results much farther down the page.
Sep 1, 2026 · 11 min
Google Preferred Sources was originally introduced around news publishers, and that is still causing a lot of SEOs to dismiss it.
Aug 30, 2026 · 12 min
Breaking down the debate around AI-written SEO content, Google's ability to identify machine-generated text, and whether AI detection could eventually become a...
Aug 25, 2026 · 15 min
Your organic traffic is declining. Your rankings are getting more volatile.
Aug 23, 2026 · 9 min
Google just gave SEOs a new feature that could change how publishers build visibility across Search, Discover, AI Overviews, and AI Mode.
More topics from The Edward Show sit on the other shelves.
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