SearchSearchBarry Schwartz is the search journalist who founded Search Engine Roundtable in December 2003 and, by his own count, published his 50,000th story on search on October 7, 2026.
He is also the CEO of RustyBrick, a New York web software company, and writes for Search Engine Land.
50,000 stories and still filing.
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Known for
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ChannelPhoto: Barry Schwartz, CC0
Inside Barry Schwartz is Marketing O'Clock's conversation about what makes the most prolific journalist in SEO tick.
What Barry Schwartz covers is how Google and Bing search change, including ranking updates Google hasn't announced. He has written that he is hyper-focused on confirmed and unconfirmed updates alike, and he counted more than 40 unconfirmed ones in the year to December 2025. PPC Land's profile of him says agencies dating a Google update usually rely on a post he filed within hours of it. Search Engine Roundtable gave the August 2018 core update its Medic nickname.
Barry Schwartz by the numbers starts with the 39,321 stories he has written on his own site. He says he has posted every workday, several times a day, for 22 straight years, and in December 2025 he put his share of the site's archive at about 93%.
Barry Schwartz on VideoBarry Schwartz on video means the RustyBrick channel. It's New is the near-daily news brief he makes with Mordy Oberstein, Anu Adegbola and Greg Finn. His weekly recap goes back to January 11, 2008, and also runs as the podcast Search Buzz Video Roundup.
Google Volatility X2, Spam, AI Overviews Everywhere, Blend Ads & Organic, Google & Microsoft Earning
It's New 10/29 Google AI Mode ads expand, multiturn ads, blending ads, citations, Google & Microsoft
It's New 10/28: Google Ads updates, Apple Messages in ads, Bing scan to call, favicon AI & more
It's New 10/27: Google updates UGC spam guidelines, indexing reporting, Google Ads policy dashboard
It's New 10/26: Google Business Home, AI Overviews, Discover disabled, Ads marquee & smart bidding
Google Search Chatter, PHP Exploit, AI SEO Worthwhile, Big Google Local Updates, Google Ads, ChatGPTWhat David Quaid says about Barry Schwartz is on the record, on his own show.
If you're looking for a really, really good news source, Barry Schwartz has always been my go-to guy in terms of objectively trying to convey what Google says without interpreting it.
Barry Schwartz on The Edward Show comes to three episodes so far, and David G Quaid joined him on the middle one.
Oct 6, 2026 · 1 hr 1 min · with Barry Schwartz
Google is making it harder to scrape its search results, and SEO tools are getting caught in the middle.
Dec 18, 2025 · 1 hr 3 min · with Barry Schwartz, David G Quaid
Barry Schwartz (Search Engine Roundtable, Search Engine Land) and David Quaid join the show!
Mar 17, 2025 · 32 min · with Barry Schwartz
Barry Schwartz joins the show to break down Google's 2025 core algorithm update, which is still rolling out.
Barry Schwartz's awards include US Search Personality of the Year at the 2018 US Search Awards and the Outstanding Community Service Award at the 2019 Search Engine Land Awards, which he shared with Greg Sterling.
RustyBrick and Search Engine Land fill the rest of his working week. RustyBrick, where he is CEO and president, has built web software since 1994, and the company credits his twin brother, Ronnie Schwartz, as its founder and CTO. It also owns Search Engine Roundtable. He has written for Search Engine Land since it launched in December 2006.
Where to follow Barry Schwartz, past the two buttons at the top of this page: Search Engine Land, X, LinkedIn, Bluesky, his own site.
SEO TV wrote this profile from Barry Schwartz's own bios, his 50,000 stories post and PPC Land's profile of him. He has no part in SEO TV.
Sources for this profile were read on Nov 1, 2026.
